Herzogenaurach, Germany – After years of absence, sportswear giant Puma made its grand return to the padel market in 2022, one of the fastest-growing sports worldwide. With a targeted strategy, the German brand has quickly repositioned itself as a key player in the industry, launching complete equipment collections and signing partnerships with high-profile athletes.
Puma’s comeback was marked by the launch of a full collection that includes racquets, shoes, apparel, and accessories, designed to meet the needs of players at every level, from beginners to professionals. The strategic move saw the brand focus on technological innovation and distinctive design to capture the attention of the growing community of enthusiasts.
Top-Tier Ambassadors to Lead the Reconquest
To ensure immediate visibility and credibility on the professional circuit, Puma has assembled a team of top-tier athletes. Among the stars representing the brand are Spain’s Jerónimo “Momo” González and his compatriot Victoria Iglesias, both top-ranked players in the world. They were joined by emerging talents and key players in strategic markets, such as Italy’s Marco Cassetta and Spain’s Xènia Clascà, who were later joined by Marc Quilez and Toni Bueno.
These sponsorships have been crucial for promoting the new collections, with “signature” racquet models developed in collaboration with the athletes, such as the Puma Nova Elite Momo González line.
Technical Collections for All Players
Since its return, Puma has introduced several product ranges to cover different playing needs. The racquet collections, such as the Nova Elite series, are aimed at more advanced players seeking a balance between power and control, thanks to 12K carbon fiber frames and other advanced technologies. Other lines, like the Nova Pro and Nova Court, offer versatile options for intermediate and amateur players.
The brand has continued to innovate, regularly introducing new collections. The 2024 collection has solidified the brand’s presence, and there is already talk of the 2025 line, which promises further improvements in materials and performance, as demonstrated by the already announced Momo Gonzalez Signature 2025.
Puma’s commitment to padel is not limited to racquets but extends to specific footwear with technologies to ensure support and grip, and to technical apparel lines that combine functionality and style. With this comprehensive approach and a significant investment in marketing and product development, Puma has shown that it has not returned to padel just to participate, but to compete at the highest level.
